Q & A

What makes a good press release?

The best press release is truly a news release. Although the terms are used interchangeably, “news release” emphasizes the fact that the release needs to be truly based on news and information, rather than on marketing and sales. Topic: Your news release should highlight news of interest to the community and the media. News of…

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What is PR?

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” That definition, which was adopted by the Public Relations Society of America, can be more simply stated as: PR is communicating effectively with all of the publics that will help your business succeed. Why the plural – publics? There…

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